---
title: Best Types of Digital Media For Your Business
description: Explore the most beneficial types of video marketing for businesses, from brand videos and testimonials to recruitment, training, and promotional content.
image: https://www.horizonvisualmedia.com/hubfs/ES4A6123.jpg
---
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# Best Types of Digital Media For Your Business
 [Dave Perlman](https://www.horizonvisualmedia.com/latest/author/dave-perlman) October 14, 2026 3 min read
When businesses think about video marketing, they often picture a commercial or a polished brand video. While those can be great tools, there are plenty of other ways to use video to connect with customers, support your team, and grow your business.
In my experience, the most beneficial type of video marketing depends on what you're trying to accomplish. You don't necessarily need to create everything at once. The key is understanding your goals and choosing the right kind of content to help you get there.
## Brand Videos, Testimonials, and Social Media Content
A [brand video](https://www.horizonvisualmedia.com/latest/3-shots-that-make-a-brand-video-look-professional) is a great place to start if you want people to understand who you are, what you do, and what makes your business different. It gives potential customers a feel for your company beyond a logo or a few paragraphs on your website.
Customer testimonials are another valuable option. Hearing directly from someone who has worked with your business can help build trust and answer questions potential customers may have before reaching out.
Then there's social media video, which gives you an opportunity to share shorter, more frequent pieces of content. Behind-the-scenes clips, project highlights, employee spotlights, and quick answers to common customer questions can help keep your business visible and give people more reasons to engage with your brand.
## Recruitment, Training, and Internal Videos
Video marketing isn't just about attracting customers. I've also seen how valuable video can be for businesses looking to attract employees, train their teams, and communicate internally.
[Recruitment videos](https://www.horizonvisualmedia.com/latest/what-works-in-recruitment-content) can give potential employees a better understanding of your company culture, workplace, and team. This is especially useful for industries like construction, manufacturing, healthcare, and public safety, where showing people what the work and environment are actually like can make a difference.
Training and onboarding videos can help communicate processes consistently, while internal videos can introduce new initiatives, share updates, or reinforce company values. These types of videos may not always be public-facing, but they can still provide lasting value to a business.
## Commercials and Sales-Focused Videos
If your goal is to promote a specific service, product, or offer, a commercial or promotional video may be the right fit. These videos are designed to communicate a clear message and encourage viewers to take the next step, whether that's visiting your website, requesting a quote, or making a purchase.
Explainer videos can also be helpful when your services are complicated or difficult to communicate through text alone. A well-planned video can break down a process, demonstrate how something works, and help potential customers understand the value of what you offer.
The important thing is to match the format to the goal. Not every business needs a big commercial, and not every message needs a long video. Sometimes a simple, well-produced piece of content can do exactly what you need.
## Where To Start...
There are plenty of ways to use video marketing, but I wouldn't recommend trying to create every type right away. Start by identifying what your business needs most. Are you trying to build brand awareness, generate leads, earn customer trust, recruit employees, or improve communication within your team?
Once you know the goal, it's much easier to decide which type of video will be most beneficial.
At Horizon Visual Media, I help businesses think through those decisions so their video content has a clear purpose from the start. The best investment isn't necessarily creating the most videos, it's creating the right videos for your business. [Let's get started!](https://www.horizonvisualmedia.com/contact)
[Digital Media](https://www.horizonvisualmedia.com/latest/tag/digital-media)
Keep reading
## More from the blog
- ### [ Oct 7, 2026 Do I Need to Script My Videos?](https://www.horizonvisualmedia.com/latest/do-i-need-to-script-my-videos)
- ### [ Sep 30, 2026 What Makes a Good Recruitment Video?](https://www.horizonvisualmedia.com/latest/what-makes-a-good-recruitment-video)
- ### [ Sep 23, 2026 What It's Like to Work With Maine Businesses](https://www.horizonvisualmedia.com/latest/what-its-like-to-work-with-maine-businesses)
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