"People do business with people they know, like, and trust." You’ve probably heard that before — but here’s the thing: in 2025, most people “get to know you” before you ever meet them… and they do it online.
Social media isn’t just for food pics, political rants, or your cousin’s vacation updates. It’s one of the most powerful tools you have to build trust, prove credibility, and show the world you know your stuff. Whether you love posting or you’d rather avoid it like a trip to the DMV, using social media the right way can directly impact your bottom line.
I’ve seen it happen. I’ve watched small businesses transform their reputation — and their revenue — just by being consistent. So, let’s break this down.
I’ve narrowed it down to three primary benefits:
Showcase Your Expertise
Build Legitimacy
Provide Value
Let’s unpack each one.
In this post, we answer the question many people are wondering: is social media good?
Social media is a window into your business. Every time you post, you’re giving people a peek at how knowledgeable you are. The more they see, the more they trust.
If you can get in front of the camera yourself — not just posting a logo or a stock photo — you have a tremendous opportunity to build a connection. I say this all the time: people connect with people.
One of my clients, a NYC-based real estate company, started posting short videos we produced introducing all of the agents and providing helpful information to viewers to help them protect themselves in a volatile real estate market. This showcased their expertise, compassion, and showed some level of commitment to providing value which is exactly the strategy they wanted as a brand.
Here’s something a lot of business owners overlook: social media makes you look busy.
That’s not about faking it — it’s about documenting the fact that you’re out there doing the work. If someone is checking you out before giving you a contract or approving a bid, seeing a steady stream of projects builds confidence.
I work with a B2B client who bids on large jobs. They don’t get RFPs through Facebook. But the people reviewing their proposals do Google them. And when they land on a page full of recent work, the thought is, “These folks are in demand. There must be a reason.”
That perception is powerful. It gives you a head start before you’ve even had a conversation.
This one trips people up. Why would you give away helpful information for free?
Because some people will never hire you — and that’s fine. They’re going to DIY no matter what. But if you help them succeed, they’ll like you. And people who like you tend to talk about you.
Then there’s another group: people who think they want to DIY… until they realize how much work it is. If you’ve been the one giving them tips and advice all along, guess who they’re calling when they decide to pay for help?
I’ve done this myself. I’ve posted step-by-step guides for shooting better videos on a smartphone. Some followers will always do it themselves, but others eventually come back saying, “We tried it your way. We need the pro version now.”
Check out our Social Media Management Packages.
This isn’t about quick sales or viral moments. It’s about brand building — creating a steady presence so that when people are ready to buy, you’re already the obvious choice.
Here’s the formula I tell clients all the time:
Share your knowledge.
Prove you’re active and in demand.
Give away value without strings attached.
Do that consistently, and you’ll build an audience of people who know, like, and trust you. That audience will refer you, talk about you, and — yes — hire you.
Social media for business isn’t the same as posting for yourself. It’s not about broadcasting every little thing. It’s about curating what you share so it reflects what you want potential customers to think and feel about you.
If you’re good at what you do, let people see it. Show your expertise. Show your activity. Show your generosity.
Do those three things, and social media stops feeling like a chore… and starts working like one of the most powerful marketing tools you have.
We can help you learn how to outsource social media without losing your mind.