---
title: Video Marketing Blog | Horizon Visual Media (3)
description: Practical advice on brand films, recruitment, training and testimonial videos for Maine and New England businesses, from the team at Horizon Visual Media. (3)
---

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    - [Testimonial Video](https://www.horizonvisualmedia.com/testimonial-video-production)
    - [Police & Fire Recruitment](https://www.horizonvisualmedia.com/responders)
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The Horizon blog

# Notes on video that *works.*

Practical advice on brand films, recruitment, training and testimonial videos for Maine and New England businesses, from the team at Horizon Visual Media.

- ## [![](https://www.horizonvisualmedia.com/hs-fs/hubfs/Image%202-19-25%20at%204.19%20PM-3.jpg?width=1200&name=Image%202-19-25%20at%204.19%20PM-3.jpg) Marketing May 6, 2026 3 min read How To Get Your Team Camera Ready This is one of the biggest concerns I hear from clients before a shoot: “What if my team isn’t comfortable on camera?”](https://www.horizonvisualmedia.com/latest/how-to-get-your-team-camera-ready)
- ## [![](https://www.horizonvisualmedia.com/hs-fs/hubfs/DSC03302-2-2.jpg?width=1200&name=DSC03302-2-2.jpg) Marketing Apr 29, 2026 3 min read Can a Production Company Help with Video Strategy? This is a question I hear pretty often: do video production companies just show up and film, or can they help with strategy too?](https://www.horizonvisualmedia.com/latest/can-a-production-company-help-with-video-strategy)
- ## [![](https://www.horizonvisualmedia.com/hs-fs/hubfs/Screen%20Shot%202023-09-06%20at%2010-51-13%20AM-1-1.png?width=1200&name=Screen%20Shot%202023-09-06%20at%2010-51-13%20AM-1-1.png) Training Apr 22, 2026 3 min read What Makes a Training Video Effective Let’s be honest: most training videos don’t fail because the information is wrong. They fail because no one actually wants to watch them.](https://www.horizonvisualmedia.com/latest/what-makes-a-training-video-effective)
- ## [![](https://www.horizonvisualmedia.com/hs-fs/hubfs/IMG_0252-1.jpeg?width=1200&name=IMG_0252-1.jpeg) Recruitment Apr 15, 2026 3 min read The Hidden Cost of NOT Using Video Recruitment When people think about recruitment challenges, they usually focus on the obvious things - too few applicants, not enough time, or a competitive market.](https://www.horizonvisualmedia.com/latest/the-hidden-cost-of-not-using-video-recruitment)
- ## [![](https://www.horizonvisualmedia.com/hs-fs/hubfs/Screen%20Shot%202025-02-23%20at%206.30.13%20PM.png?width=1200&name=Screen%20Shot%202025-02-23%20at%206.30.13%20PM.png) Marketing Apr 8, 2026 3 min read Why Your Sales Should Start with Video If your sales process still starts with a cold call or a generic email, you’re probably making things harder than they need to be.](https://www.horizonvisualmedia.com/latest/why-your-sales-should-start-with-video)
- ## [![](https://www.horizonvisualmedia.com/hs-fs/hubfs/Screenshot%202025-08-17%20at%201.48.22%20PM-1.png?width=1200&name=Screenshot%202025-08-17%20at%201.48.22%20PM-1.png) Marketing Mar 31, 2026 3 min read How We Help Maine Businesses Tell Their Story If there’s one thing I’ve learned from working with businesses across Maine, it’s this: every company has a story worth telling. The challenge isn’t whether ...](https://www.horizonvisualmedia.com/latest/how-we-help-maine-businesses-tell-their-story)
- ## [![](https://www.horizonvisualmedia.com/hs-fs/hubfs/Horizon-19-1.jpg?width=1200&name=Horizon-19-1.jpg) Recruitment Mar 27, 2026 3 min read What Works in Recruitment Content? If you’re trying to recruit right now, you’ve probably felt it—posting a job and hoping the right person sees it just isn’t enough anymore. The way people look ...](https://www.horizonvisualmedia.com/latest/what-works-in-recruitment-content)
- ## [![](https://www.horizonvisualmedia.com/hs-fs/hubfs/Horizon-9-2-1.jpeg?width=1200&name=Horizon-9-2-1.jpeg) Branding Mar 24, 2026 2 min read What Do I Need Before Hiring a Production Company? One of the most helpful things you can do before hiring a video production company is come in with a bit of clarity.](https://www.horizonvisualmedia.com/latest/what-do-i-need-before-hiring-a-production-company)
- ## [![](https://www.horizonvisualmedia.com/hs-fs/hubfs/Screen%20Shot%202025-02-23%20at%205-42-05%20PM.png?width=1200&name=Screen%20Shot%202025-02-23%20at%205-42-05%20PM.png) Branding Mar 18, 2026 2 min read What Makes a Good Business Video? Okay, so - what actually makes a good business video?](https://www.horizonvisualmedia.com/latest/what-makes-a-good-business-video)
- ## [![](https://www.horizonvisualmedia.com/hs-fs/hubfs/6I3A3992-1.jpeg?width=1200&name=6I3A3992-1.jpeg) Sales Mar 13, 2026 3 min read How Can Video Help You Get More Customers? This is one of the most common questions I hear from business owners when we start talking about digital marketing. They understand that video is everywhere ...](https://www.horizonvisualmedia.com/latest/how-can-video-help-you-get-more-customers)

[Newer](https://www.horizonvisualmedia.com/latest/page/2) [1](https://www.horizonvisualmedia.com/latest/page/1) [2](https://www.horizonvisualmedia.com/latest/page/2) 3 [4](https://www.horizonvisualmedia.com/latest/page/4) [5](https://www.horizonvisualmedia.com/latest/page/5) [6](https://www.horizonvisualmedia.com/latest/page/6) [7](https://www.horizonvisualmedia.com/latest/page/7) [8](https://www.horizonvisualmedia.com/latest/page/8) [9](https://www.horizonvisualmedia.com/latest/page/9) [10](https://www.horizonvisualmedia.com/latest/page/10) [Older](https://www.horizonvisualmedia.com/latest/page/4)

## Let's make something *worth watching.*

Tell us what you need people to do. We'll send back a plan and a fixed quote — usually within one business day.

[Get a quote](https://www.horizonvisualmedia.com/latest/page/3#quote)[Ballpark the cost](https://www.horizonvisualmedia.com/video-production-cost)

[![Horizon Visual Media](https://www.horizonvisualmedia.com/hubfs/horizongradientfavicon.png)](https://www.horizonvisualmedia.com/)

Video production for Maine and New England companies. Brand films, recruitment, training and testimonial videos — planned around what your viewer does next.

- <https://www.instagram.com/horizonvisual/>
- <https://www.facebook.com/horizonvisualmedia>
- <https://www.linkedin.com/company/horizon-visual-media/>
- <https://www.youtube.com/@horizonvisual>
- <https://www.tiktok.com/@horizonvisual>

Video

- [Promotional video](https://www.horizonvisualmedia.com/promotional-video-production)
- [Recruitment video](https://www.horizonvisualmedia.com/recruitment-video-production)
- [Training video](https://www.horizonvisualmedia.com/training-video-production-horizon-visual-media)
- [Testimonial video](https://www.horizonvisualmedia.com/testimonial-video-production)
- [Video retainers](https://www.horizonvisualmedia.com/video-retainers)

Company

- [Showcase](https://www.horizonvisualmedia.com/showcase)
- [Cost estimator](https://www.horizonvisualmedia.com/video-production-cost)
- [Blog](https://www.horizonvisualmedia.com/latest)
- [Contact](https://www.horizonvisualmedia.com/contact)

Contact

- [207-713-4245](tel:+12077134245)
- [dave@horizonvisualmedia.com](mailto:dave@horizonvisualmedia.com)
- [Get a quote](https://www.horizonvisualmedia.com/latest/page/3#quote)

© 2026 Horizon Visual Media LLC · 368 Minot Ave, Auburn, Maine

Made in Maine.

Get a quote

## Tell us about *your project.*

1 / 3

What are you looking to make?

Pick all that apply.

**Brand or promo film**Tell your story, sell your offer **Recruitment video**Attract better applicants **Training video**Onboarding, safety, how-to **Testimonial video**Customers selling for you **Social content**Ongoing shoots and short-form **Not sure yet**Let's figure it out together 

When do you need it?

**ASAP (under 4 weeks)** **1–2 months** **3+ months** **Just exploring**

Rough budget?

**Under $5k** **$5k–$10k** **$10k–$25k** **$25k+** **Not sure** 

Where should we send your plan?

First name Last name Work email Phone *(best way to reach you)* Company Anything else we should know? *(optional)*

We'll only use this to reply to you. No newsletters, no list-selling.

Back

Continue

Send my request

### Got it. Talk soon.

We'll reach out within one business day — usually with a quick call to talk through your project. Rather pick the time yourself? Grab a 15-minute slot below.

[Book a 15-minute call](https://www.horizonvisualmedia.com/meetings/dave-perlman?uuid=ea45f749-fe8f-4197-bce8-5283839fa65a)

Prefer to talk? Call [207-713-4245](tel:+12077134245) or email [dave@horizonvisualmedia.com](mailto:dave@horizonvisualmedia.com).

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