---
title: Video Marketing Blog | Horizon Visual Media (5)
description: Practical advice on brand films, recruitment, training and testimonial videos for Maine and New England businesses, from the team at Horizon Visual Media. (5)
---
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[Get a quote](https://www.horizonvisualmedia.com/latest/page/5#quote)
The Horizon blog
# Notes on video that *works.*
Practical advice on brand films, recruitment, training and testimonial videos for Maine and New England businesses, from the team at Horizon Visual Media.
- ## [ Marketing Jan 30, 2026 3 min read Do Small Businesses Really Need Video Marketing? When people think about video marketing for business, they often picture large companies with big budgets and full marketing teams. That can make small ...](https://www.horizonvisualmedia.com/latest/do-small-businesses-really-need-video-marketing)
- ## [ Recruitment Jan 27, 2026 3 min read How to Use Video for Company Communication Video isn’t just a tool for marketing - it’s one of the most effective ways to strengthen communication inside your organization. From onboarding to leadership ...](https://www.horizonvisualmedia.com/latest/how-to-use-video-for-company-culture-communication)
- ## [ Social Media Jan 23, 2026 3 min read How to Use Video & Photography in Your Marketing When planning a marketing campaign, one of the most common questions businesses ask is whether they should invest in photography, video, or both. The truth is, ...](https://www.horizonvisualmedia.com/latest/how-to-use-video-photography-in-your-marketing)
- ## [ Marketing Jan 20, 2026 3 min read How Valuable Is Your Media Investment? Video is one of the most powerful marketing tools available, but one of the most common questions we hear is: how do you actually measure the return on ...](https://www.horizonvisualmedia.com/latest/how-valuable-is-your-media-investment)
- ## [ Jan 16, 2026 2 min read The Benefit of Behind-the-Scenes Not every video needs to be polished, scripted, or sales-driven. Some of the most effective content you can share is simply showing how your business works. ...](https://www.horizonvisualmedia.com/latest/the-benefit-of-behind-the-scenes)
- ## [ Social Media Jan 13, 2026 3 min read How Video Improves Website SEO When people think about search engine optimization, they usually think about keywords, blogs, and backlinks. But there’s another powerful SEO tool that’s often ...](https://www.horizonvisualmedia.com/latest/how-video-improves-website-seo)
- ## [ Branding Jan 9, 2026 3 min read Why Professional Video Production is Best for Businesses Video is everywhere and thanks to smartphones and easy editing apps, it’s never been easier to hit “record.” That accessibility has a lot of businesses asking ...](https://www.horizonvisualmedia.com/latest/why-professional-video-production-is-best-for-businesses)
- ## [ Social Media Jan 6, 2026 4 min read Social Media Video Formats to Drive Engagement Social media keeps evolving, but one thing stays the same: video continues to be the fastest way to grab attention, build trust, and move people to action. As ...](https://www.horizonvisualmedia.com/latest/social-media-video-formats-to-drive-engagement)
- ## [ Marketing Jan 2, 2026 2 min read How to Use Video to Drive More Sales Leads Video doesn’t just build awareness, it helps guide people toward becoming customers. When used strategically, video can support every stage of your sales ...](https://www.horizonvisualmedia.com/latest/how-to-use-video-to-drive-more-sales-leads)
- ## [ Branding Dec 30, 2025 3 min read What Makes a Good Brand Video? Brand videos have changed. Today, audiences are surrounded by content everywhere they look on social media, websites, streaming platforms, and even their ...](https://www.horizonvisualmedia.com/latest/what-makes-a-good-brand-video)
[Newer](https://www.horizonvisualmedia.com/latest/page/4) [1](https://www.horizonvisualmedia.com/latest/page/1) [2](https://www.horizonvisualmedia.com/latest/page/2) [3](https://www.horizonvisualmedia.com/latest/page/3) [4](https://www.horizonvisualmedia.com/latest/page/4) 5 [6](https://www.horizonvisualmedia.com/latest/page/6) [7](https://www.horizonvisualmedia.com/latest/page/7) [8](https://www.horizonvisualmedia.com/latest/page/8) [9](https://www.horizonvisualmedia.com/latest/page/9) [10](https://www.horizonvisualmedia.com/latest/page/10) [Older](https://www.horizonvisualmedia.com/latest/page/6)
## Let's make something *worth watching.*
Tell us what you need people to do. We'll send back a plan and a fixed quote — usually within one business day.
[Get a quote](https://www.horizonvisualmedia.com/latest/page/5#quote)[Ballpark the cost](https://www.horizonvisualmedia.com/video-production-cost)
[](https://www.horizonvisualmedia.com/)
Video production for Maine and New England companies. Brand films, recruitment, training and testimonial videos — planned around what your viewer does next.
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Video
- [Promotional video](https://www.horizonvisualmedia.com/promotional-video-production)
- [Recruitment video](https://www.horizonvisualmedia.com/recruitment-video-production)
- [Training video](https://www.horizonvisualmedia.com/training-video-production-horizon-visual-media)
- [Testimonial video](https://www.horizonvisualmedia.com/testimonial-video-production)
- [Video retainers](https://www.horizonvisualmedia.com/video-retainers)
Company
- [Showcase](https://www.horizonvisualmedia.com/showcase)
- [Cost estimator](https://www.horizonvisualmedia.com/video-production-cost)
- [Blog](https://www.horizonvisualmedia.com/latest)
- [Contact](https://www.horizonvisualmedia.com/contact)
Contact
- [207-713-4245](tel:+12077134245)
- [dave@horizonvisualmedia.com](mailto:dave@horizonvisualmedia.com)
- [Get a quote](https://www.horizonvisualmedia.com/latest/page/5#quote)
© 2026 Horizon Visual Media LLC · 368 Minot Ave, Auburn, Maine
Made in Maine.
Get a quote
## Tell us about *your project.*
1 / 3
What are you looking to make?
Pick all that apply.
**Brand or promo film**Tell your story, sell your offer **Recruitment video**Attract better applicants **Training video**Onboarding, safety, how-to **Testimonial video**Customers selling for you **Social content**Ongoing shoots and short-form **Not sure yet**Let's figure it out together
When do you need it?
**ASAP (under 4 weeks)** **1–2 months** **3+ months** **Just exploring**
Rough budget?
**Under $5k** **$5k–$10k** **$10k–$25k** **$25k+** **Not sure**
Where should we send your plan?
First name Last name Work email Phone *(best way to reach you)* Company Anything else we should know? *(optional)*
We'll only use this to reply to you. No newsletters, no list-selling.
Back
Continue
Send my request
### Got it. Talk soon.
We'll reach out within one business day — usually with a quick call to talk through your project. Rather pick the time yourself? Grab a 15-minute slot below.
[Book a 15-minute call](https://www.horizonvisualmedia.com/meetings/dave-perlman?uuid=ea45f749-fe8f-4197-bce8-5283839fa65a)
Prefer to talk? Call [207-713-4245](tel:+12077134245) or email [dave@horizonvisualmedia.com](mailto:dave@horizonvisualmedia.com).
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