---
title: Video Marketing Blog | Horizon Visual Media (7)
description: Practical advice on brand films, recruitment, training and testimonial videos for Maine and New England businesses, from the team at Horizon Visual Media. (7)
---

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The Horizon blog

# Notes on video that *works.*

Practical advice on brand films, recruitment, training and testimonial videos for Maine and New England businesses, from the team at Horizon Visual Media.

- ## [![](https://www.horizonvisualmedia.com/hs-fs/hubfs/IMG_8473-1.jpg?width=1200&name=IMG_8473-1.jpg) Recruitment Oct 23, 2025 5 min read How to Make a Recruiting Video “If you want to hire better people, show them why they’d actually want to work with you.” That’s the whole point of a recruiting video. Not to tell people ...](https://www.horizonvisualmedia.com/latest/how-to-make-a-recruiting-video)
- ## [![aerial image of church street in burlington, vermont](https://www.horizonvisualmedia.com/hs-fs/hubfs/Screen%20Shot%202025-02-16%20at%205-52-27%20PM-1-1-2-1.png?width=1200&name=Screen%20Shot%202025-02-16%20at%205-52-27%20PM-1-1-2-1.png) Law Enforcement Oct 21, 2025 4 min read Recruitment Videos in Burlington, Vermont "People don’t join organizations. They join people." That’s something I’ve learned time and time again while making recruitment videos. Salary and job ...](https://www.horizonvisualmedia.com/latest/recruitment-videos-in-burlington-vermont)
- ## [![saco river drone photo horizon visual media](https://www.horizonvisualmedia.com/hs-fs/hubfs/DJI_0001-1.jpg?width=1200&name=DJI_0001-1.jpg) Marketing Oct 17, 2025 4 min read Video Production Company in Saco, ME Saco isn’t just a charming town along the Saco River; it’s home to companies doing innovative, world-class work. And when businesses here invest in video, ...](https://www.horizonvisualmedia.com/latest/video-production-company-in-saco-me)
- ## [![Filming on a commercial construction site - video production in maine horizon visual media](https://www.horizonvisualmedia.com/hs-fs/hubfs/IMG_9094.jpg?width=1200&name=IMG_9094.jpg) Marketing Sep 29, 2025 5 min read Construction Video Marketing: A Guide for Contractors "Marketing is no longer about the stuff that you make, but about the stories you tell." — Seth Godin.](https://www.horizonvisualmedia.com/latest/video-marketing-in-the-construction-industry)
- ## [![A still from a police recruitment video focused on community policing](https://www.horizonvisualmedia.com/hs-fs/hubfs/Screen%20Shot%202025-03-23%20at%2010.06.42%20PM-2.png?width=1200&name=Screen%20Shot%202025-03-23%20at%2010.06.42%20PM-2.png) Law Enforcement Sep 25, 2025 4 min read Why Become a Police Officer? The Question to Answer in Your Recruitment Video "There are nearly 50,000 fewer police officers in the U.S. today than a decade ago." That stat hits hard. Departments everywhere are asking the same question: ...](https://www.horizonvisualmedia.com/latest/why-become-a-police-officer-the-question-to-answer-in-your-recruitment-video)
- ## [![recruitment video production with burlington, vt police department](https://www.horizonvisualmedia.com/hs-fs/hubfs/DSC03300-2-1.jpeg?width=1200&name=DSC03300-2-1.jpeg) Law Enforcement Sep 18, 2025 4 min read Why Use a Law Enforcement Recruitment Video? “People don’t buy what you do, they buy why you do it.” – Simon Sinek.](https://www.horizonvisualmedia.com/latest/why-use-a-law-enforcement-recruitment-video)
- ## [![](https://www.horizonvisualmedia.com/hs-fs/hubfs/Screenshot%202025-07-08%20at%2011-07-13%20AM-2.png?width=1200&name=Screenshot%202025-07-08%20at%2011-07-13%20AM-2.png) Marketing Sep 16, 2025 2 min read Video Production Company in Windham, Maine Windham is a lively, fast-growing community with a mix of small-town charm and big energy. It’s not just a commuter hub — it’s a destination for entertainment, ...](https://www.horizonvisualmedia.com/latest/video-production-company-in-windham-maine)
- ## [![ai generated image of people using social media for business](https://www.horizonvisualmedia.com/hs-fs/hubfs/AI-Generated%20Media/Images/social%20media%20for%20business.png?width=1200&name=social%20media%20for%20business.png) Social Media Sep 10, 2025 4 min read How Social Media Video Production Is Useful for Business “Video is the most engaging type of content on social media. On average, people retain 95% of a video message compared to 10% from text.” That stat alone ...](https://www.horizonvisualmedia.com/latest/how-social-media-video-production-is-useful-for-business)
- ## [![video production on the bangor waterfront, brewer side looking at bangor](https://www.horizonvisualmedia.com/hs-fs/hubfs/IMG_7591%20Large-1.jpeg?width=1200&name=IMG_7591%20Large-1.jpeg) Marketing Sep 8, 2025 3 min read Video Production Company in Bangor, Maine Bangor has this blend of small-town charm and big energy—especially when you look at the industries that call it home. We’ve been fortunate to capture that ...](https://www.horizonvisualmedia.com/latest/video-production-company-in-bangor-maine)
- ## [![](https://www.horizonvisualmedia.com/hs-fs/hubfs/_J4A0188-1.jpg?width=1200&name=_J4A0188-1.jpg) Marketing Sep 4, 2025 4 min read What Is Video Production for Business? A Plain-English Guide Video doesn’t just share information—it sticks. And for businesses, that makes it one of the most powerful tools you can have in your arsenal. But many ...](https://www.horizonvisualmedia.com/latest/what-is-video-production-for-business)

[Newer](https://www.horizonvisualmedia.com/latest/page/6) [1](https://www.horizonvisualmedia.com/latest/page/1) [2](https://www.horizonvisualmedia.com/latest/page/2) [3](https://www.horizonvisualmedia.com/latest/page/3) [4](https://www.horizonvisualmedia.com/latest/page/4) [5](https://www.horizonvisualmedia.com/latest/page/5) [6](https://www.horizonvisualmedia.com/latest/page/6) 7 [8](https://www.horizonvisualmedia.com/latest/page/8) [9](https://www.horizonvisualmedia.com/latest/page/9) [10](https://www.horizonvisualmedia.com/latest/page/10) [Older](https://www.horizonvisualmedia.com/latest/page/8)

## Let's make something *worth watching.*

Tell us what you need people to do. We'll send back a plan and a fixed quote — usually within one business day.

[Get a quote](https://www.horizonvisualmedia.com/latest/page/7#quote)[Ballpark the cost](https://www.horizonvisualmedia.com/video-production-cost)

[![Horizon Visual Media](https://www.horizonvisualmedia.com/hubfs/horizongradientfavicon.png)](https://www.horizonvisualmedia.com/)

Video production for Maine and New England companies. Brand films, recruitment, training and testimonial videos — planned around what your viewer does next.

- <https://www.instagram.com/horizonvisual/>
- <https://www.facebook.com/horizonvisualmedia>
- <https://www.linkedin.com/company/horizon-visual-media/>
- <https://www.youtube.com/@horizonvisual>
- <https://www.tiktok.com/@horizonvisual>

Video

- [Promotional video](https://www.horizonvisualmedia.com/promotional-video-production)
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- [Testimonial video](https://www.horizonvisualmedia.com/testimonial-video-production)
- [Video retainers](https://www.horizonvisualmedia.com/video-retainers)

Company

- [Showcase](https://www.horizonvisualmedia.com/showcase)
- [Cost estimator](https://www.horizonvisualmedia.com/video-production-cost)
- [Blog](https://www.horizonvisualmedia.com/latest)
- [Contact](https://www.horizonvisualmedia.com/contact)

Contact

- [207-713-4245](tel:+12077134245)
- [dave@horizonvisualmedia.com](mailto:dave@horizonvisualmedia.com)
- [Get a quote](https://www.horizonvisualmedia.com/latest/page/7#quote)

© 2026 Horizon Visual Media LLC · 368 Minot Ave, Auburn, Maine

Made in Maine.

Get a quote

## Tell us about *your project.*

1 / 3

What are you looking to make?

Pick all that apply.

**Brand or promo film**Tell your story, sell your offer **Recruitment video**Attract better applicants **Training video**Onboarding, safety, how-to **Testimonial video**Customers selling for you **Social content**Ongoing shoots and short-form **Not sure yet**Let's figure it out together 

When do you need it?

**ASAP (under 4 weeks)** **1–2 months** **3+ months** **Just exploring**

Rough budget?

**Under $5k** **$5k–$10k** **$10k–$25k** **$25k+** **Not sure** 

Where should we send your plan?

First name Last name Work email Phone *(best way to reach you)* Company Anything else we should know? *(optional)*

We'll only use this to reply to you. No newsletters, no list-selling.

Back

Continue

Send my request

### Got it. Talk soon.

We'll reach out within one business day — usually with a quick call to talk through your project. Rather pick the time yourself? Grab a 15-minute slot below.

[Book a 15-minute call](https://www.horizonvisualmedia.com/meetings/dave-perlman?uuid=ea45f749-fe8f-4197-bce8-5283839fa65a)

Prefer to talk? Call [207-713-4245](tel:+12077134245) or email [dave@horizonvisualmedia.com](mailto:dave@horizonvisualmedia.com).

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