---
title: Video Marketing Blog | Horizon Visual Media (9)
description: Practical advice on brand films, recruitment, training and testimonial videos for Maine and New England businesses, from the team at Horizon Visual Media. (9)
---
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- [Police & Fire Recruitment](https://www.horizonvisualmedia.com/responders)
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[Get a quote](https://www.horizonvisualmedia.com/latest/page/9#quote)
The Horizon blog
# Notes on video that *works.*
Practical advice on brand films, recruitment, training and testimonial videos for Maine and New England businesses, from the team at Horizon Visual Media.
- ## [ Marketing Aug 1, 2025 4 min read Are Marketing and Advertising the Same Thing? “You're not just competing for sales — you're competing for attention.”](https://www.horizonvisualmedia.com/latest/are-marketing-and-advertising-the-same-thing)
- ## [ Marketing Aug 1, 2025 4 min read What Video Marketing Means to the Modern Business “People remember 90% of what they watch in a video… and only 10% of what they read.” That stat alone should make any business owner stop scrolling. Because ...](https://www.horizonvisualmedia.com/latest/what-video-marketing-means-to-the-modern-business)
- ## [ Marketing Jul 28, 2025 4 min read Video Testimonial: Your Secret Weapon "The only person who can sell what you do better than you… is your happy customer."](https://www.horizonvisualmedia.com/latest/video-testimonial-your-secret-weapon)
- ## [ Marketing Jul 23, 2025 4 min read How to Create a Promotional Video for your Product or Service "The average viewer retains 95% of a message when they watch it in a video, compared to just 10% when reading it in text." That’s not a small difference. ...](https://www.horizonvisualmedia.com/latest/how-to-create-a-promotional-video-for-your-product-or-service)
- ## [ Social Media Jul 21, 2025 5 min read How to Outsource Social Media (Without Losing Your Mind) "The bad news? Social media is a full-time job. The good news? It doesn’t have to be yours."](https://www.horizonvisualmedia.com/latest/how-to-outsource-social-media-without-losing-your-mind)
- ## [ Branding Jul 17, 2025 5 min read How to Make Video Marketing Work for You How to Make Video Marketing Work for You "Marketing is no longer about the stuff you make, but the stories you tell." – Seth Godin](https://www.horizonvisualmedia.com/latest/how-to-make-video-marketing-work-for-you)
- ## [ Recruitment Jul 10, 2025 5 min read How Much Does a Recruitment Video Cost? (2026 Price Guide) A Behind-the-Scenes Look for Police, Fire, and HR Teams Quick answer: Most recruitment videos cost between $5,000 and $25,000. A simple, single-day shoot can ...](https://www.horizonvisualmedia.com/latest/recruitment-video-production-cost)
- ## [ Law Enforcement Jul 9, 2025 5 min read More Than Just a Job Ad: How We Use Recruitment Videos to Help Departments Hire—and Thrive Recruitment videos aren't just about filling a position. When done right, they're a tool for solving deeper staffing challenges, building a sense of pride in ...](https://www.horizonvisualmedia.com/latest/more-than-just-a-job-ad-how-we-use-recruitment-videos-to-help-departments-hire-and-thrive)
- ## [ Social Media Jul 7, 2025 4 min read Social Media for Business Marketing - It's Not What You Think](https://www.horizonvisualmedia.com/latest/social-media-for-business-marketing)
- ## [ Marketing Mar 24, 2025 4 min read What Types of Marketing Videos Work Best - Cinematic or Corporate? Have you ever watched a brand video that felt like a Hollywood movie trailer? Or maybe you’ve seen one that got straight to the point with clear, professional ...](https://www.horizonvisualmedia.com/latest/what-types-of-marketing-videos-work-best)
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## Let's make something *worth watching.*
Tell us what you need people to do. We'll send back a plan and a fixed quote — usually within one business day.
[Get a quote](https://www.horizonvisualmedia.com/latest/page/9#quote)[Ballpark the cost](https://www.horizonvisualmedia.com/video-production-cost)
[](https://www.horizonvisualmedia.com/)
Video production for Maine and New England companies. Brand films, recruitment, training and testimonial videos — planned around what your viewer does next.
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Video
- [Promotional video](https://www.horizonvisualmedia.com/promotional-video-production)
- [Recruitment video](https://www.horizonvisualmedia.com/recruitment-video-production)
- [Training video](https://www.horizonvisualmedia.com/training-video-production-horizon-visual-media)
- [Testimonial video](https://www.horizonvisualmedia.com/testimonial-video-production)
- [Video retainers](https://www.horizonvisualmedia.com/video-retainers)
Company
- [Showcase](https://www.horizonvisualmedia.com/showcase)
- [Cost estimator](https://www.horizonvisualmedia.com/video-production-cost)
- [Blog](https://www.horizonvisualmedia.com/latest)
- [Contact](https://www.horizonvisualmedia.com/contact)
Contact
- [207-713-4245](tel:+12077134245)
- [dave@horizonvisualmedia.com](mailto:dave@horizonvisualmedia.com)
- [Get a quote](https://www.horizonvisualmedia.com/latest/page/9#quote)
© 2026 Horizon Visual Media LLC · 368 Minot Ave, Auburn, Maine
Made in Maine.
Get a quote
## Tell us about *your project.*
1 / 3
What are you looking to make?
Pick all that apply.
**Brand or promo film**Tell your story, sell your offer **Recruitment video**Attract better applicants **Training video**Onboarding, safety, how-to **Testimonial video**Customers selling for you **Social content**Ongoing shoots and short-form **Not sure yet**Let's figure it out together
When do you need it?
**ASAP (under 4 weeks)** **1–2 months** **3+ months** **Just exploring**
Rough budget?
**Under $5k** **$5k–$10k** **$10k–$25k** **$25k+** **Not sure**
Where should we send your plan?
First name Last name Work email Phone *(best way to reach you)* Company Anything else we should know? *(optional)*
We'll only use this to reply to you. No newsletters, no list-selling.
Back
Continue
Send my request
### Got it. Talk soon.
We'll reach out within one business day — usually with a quick call to talk through your project. Rather pick the time yourself? Grab a 15-minute slot below.
[Book a 15-minute call](https://www.horizonvisualmedia.com/meetings/dave-perlman?uuid=ea45f749-fe8f-4197-bce8-5283839fa65a)
Prefer to talk? Call [207-713-4245](tel:+12077134245) or email [dave@horizonvisualmedia.com](mailto:dave@horizonvisualmedia.com).
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