---
title: Video Marketing Blog | Horizon Visual Media | Branding
description: Branding | Practical advice on brand films, recruitment, training and testimonial videos for Maine and New England businesses, from the team at Horizon Visual Media.
---
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Topic
# Video Marketing Blog
Practical advice on brand films, recruitment, training and testimonial videos for Maine and New England businesses, from the team at Horizon Visual Media.
- ## [ Recruitment Oct 28, 2026 3 min read What To Look For In a Videographer Hiring a videographer is about more than finding someone with a good camera. Whether you need a brand video for your business, recruitment content, ...](https://www.horizonvisualmedia.com/latest/what-to-look-for-in-a-videographer)
- ## [ Branding Sep 23, 2026 3 min read What It's Like to Work With Maine Businesses One of the things I enjoy most about working in video production and digital media is getting to work with businesses right here in Maine. Being local to many ...](https://www.horizonvisualmedia.com/latest/what-its-like-to-work-with-maine-businesses)
- ## [ Branding Aug 19, 2026 3 min read Is Video Marketing Only For Big Brands? “We’re a small business. Do we really need professional video?”](https://www.horizonvisualmedia.com/latest/is-video-marketing-only-for-big-brands)
- ## [ Branding Jul 15, 2026 3 min read What a Brand Shoot Looks Like One of the biggest questions I get from clients before a brand video shoot is, "What should I expect?" And honestly, it's a great question.](https://www.horizonvisualmedia.com/latest/what-a-brand-shoot-looks-like)
- ## [ Branding Jun 17, 2026 3 min read 3 Shots That Make a Brand Video Look Professional When people think about what makes a brand video look professional, they often jump straight to cameras, lighting, or editing software.](https://www.horizonvisualmedia.com/latest/3-shots-that-make-a-brand-video-look-professional)
- ## [ Branding Mar 24, 2026 2 min read What Do I Need Before Hiring a Production Company? One of the most helpful things you can do before hiring a video production company is come in with a bit of clarity.](https://www.horizonvisualmedia.com/latest/what-do-i-need-before-hiring-a-production-company)
- ## [ Branding Mar 18, 2026 2 min read What Makes a Good Business Video? Okay, so - what actually makes a good business video?](https://www.horizonvisualmedia.com/latest/what-makes-a-good-business-video)
- ## [ Branding Mar 10, 2026 2 min read Is It Better to Hire a Local Video Production Company? When businesses start looking for help with video or digital media, one question comes up fairly often: does it really matter if the production company is ...](https://www.horizonvisualmedia.com/latest/is-it-better-to-hire-a-local-video-production-company)
- ## [ Branding Feb 17, 2026 3 min read What's the Difference Between a Brand Video and a Commercial? “Brand video” and “commercial” are often used interchangeably, but they’re not the same thing. While both are valuable tools in a business’s marketing ...](https://www.horizonvisualmedia.com/latest/whats-the-difference-between-a-brand-video-and-a-commercial)
- ## [ Branding Feb 13, 2026 3 min read What is Brand Storytelling? When people think about branding, they often think of logos, colors, and fonts. While those elements are important, they’re only part of the picture. Brand ...](https://www.horizonvisualmedia.com/latest/what-is-brand-storytelling)
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## Let's make something *worth watching.*
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Video production for Maine and New England companies. Brand films, recruitment, training and testimonial videos — planned around what your viewer does next.
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Video
- [Promotional video](https://www.horizonvisualmedia.com/promotional-video-production)
- [Recruitment video](https://www.horizonvisualmedia.com/recruitment-video-production)
- [Training video](https://www.horizonvisualmedia.com/training-video-production-horizon-visual-media)
- [Testimonial video](https://www.horizonvisualmedia.com/testimonial-video-production)
- [Video retainers](https://www.horizonvisualmedia.com/video-retainers)
Company
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Contact
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- [dave@horizonvisualmedia.com](mailto:dave@horizonvisualmedia.com)
- [Get a quote](https://www.horizonvisualmedia.com/latest/tag/branding#quote)
© 2026 Horizon Visual Media LLC · 368 Minot Ave, Auburn, Maine
Made in Maine.
Get a quote
## Tell us about *your project.*
1 / 3
What are you looking to make?
Pick all that apply.
**Brand or promo film**Tell your story, sell your offer **Recruitment video**Attract better applicants **Training video**Onboarding, safety, how-to **Testimonial video**Customers selling for you **Social content**Ongoing shoots and short-form **Not sure yet**Let's figure it out together
When do you need it?
**ASAP (under 4 weeks)** **1–2 months** **3+ months** **Just exploring**
Rough budget?
**Under $5k** **$5k–$10k** **$10k–$25k** **$25k+** **Not sure**
Where should we send your plan?
First name Last name Work email Phone *(best way to reach you)* Company Anything else we should know? *(optional)*
We'll only use this to reply to you. No newsletters, no list-selling.
Back
Continue
Send my request
### Got it. Talk soon.
We'll reach out within one business day — usually with a quick call to talk through your project. Rather pick the time yourself? Grab a 15-minute slot below.
[Book a 15-minute call](https://www.horizonvisualmedia.com/meetings/dave-perlman?uuid=ea45f749-fe8f-4197-bce8-5283839fa65a)
Prefer to talk? Call [207-713-4245](tel:+12077134245) or email [dave@horizonvisualmedia.com](mailto:dave@horizonvisualmedia.com).
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