---
title: Video Marketing Blog | Horizon Visual Media | Marketing (5)
description: Marketing | Practical advice on brand films, recruitment, training and testimonial videos for Maine and New England businesses, from the team at Horizon Visual Media. (5)
---

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Topic

# Video Marketing Blog

Practical advice on brand films, recruitment, training and testimonial videos for Maine and New England businesses, from the team at Horizon Visual Media.

- ## [![Ladder of social proof, illustrating the various types of social proof there are and their hierarchy](https://www.horizonvisualmedia.com/hs-fs/hubfs/AI-Generated%20Media/Images/In%20the%20image%20a%20vibrant%20and%20engaging%20digital%20landscape%20unfolds%20with%20a%20ladder%20made%20of%20various%20marketing%20tools%20rising%20into%20the%20sky%20Each%20rung%20represents%20different%20types%20of%20social%20proof%20at%20the%20bottom%20a%20glowing%20fivestar%20rating%20shines%20brightly%20above%20it%20snip.png?width=1200&name=In%20the%20image%20a%20vibrant%20and%20engaging%20digital%20landscape%20unfolds%20with%20a%20ladder%20made%20of%20various%20marketing%20tools%20rising%20into%20the%20sky%20Each%20rung%20represents%20different%20types%20of%20social%20proof%20at%20the%20bottom%20a%20glowing%20fivestar%20rating%20shines%20brightly%20above%20it%20snip.png) Marketing Aug 28, 2025 4 min read What is Social Proof? Marketers love to throw fancy terms around. But let’s strip this one down. Social proof is really just other people saying, “Yep, this company is the real ...](https://www.horizonvisualmedia.com/latest/what-is-social-proof)
- ## [![Behind the scenes of our recruitment video production with the Auburn, ME police department](https://www.horizonvisualmedia.com/hs-fs/hubfs/A7403331-1.jpg?width=1200&name=A7403331-1.jpg) Marketing Aug 24, 2025 3 min read Video Production Company in Auburn, Maine Auburn is a city with personality. It’s home to hardworking people, thriving local businesses, and a community that knows how to mix professionalism with a ...](https://www.horizonvisualmedia.com/latest/video-production-company-in-auburn-maine)
- ## [![Police cruiser driving into lewiston, maine. photo taken by a video production company in lewiston, Maine](https://www.horizonvisualmedia.com/hs-fs/hubfs/Screenshot%202025-08-17%20at%207.41.38%20PM-1.png?width=1200&name=Screenshot%202025-08-17%20at%207.41.38%20PM-1.png) Marketing Aug 22, 2025 3 min read Video Production Company in Lewiston, Maine Lewiston is a city that knows how to get things done. From thriving local businesses to unique community projects, there’s a lot happening here—and video can ...](https://www.horizonvisualmedia.com/latest/video-production-company-in-lewiston-maine)
- ## [![](https://www.horizonvisualmedia.com/hs-fs/hubfs/Screenshot%202025-08-17%20at%201.48.22%20PM-1.png?width=1200&name=Screenshot%202025-08-17%20at%201.48.22%20PM-1.png) Marketing Aug 19, 2025 2 min read Video Production Company in Portland, Maine Between the aroma of fresh brews at Coffee by Design and the compassionate mission of Spurwink, Portland is all about rich experiences and heartfelt ...](https://www.horizonvisualmedia.com/latest/video-production-company-in-portland-maine)
- ## [![](https://www.horizonvisualmedia.com/hs-fs/hubfs/Image%204-18-23%20at%202-05%20PM-1.jpeg?width=1200&name=Image%204-18-23%20at%202-05%20PM-1.jpeg) Branding Aug 16, 2025 4 min read How to Make a Promotional Video “People don’t buy what you do; they buy why you do it.” – Simon Sinek Promotional videos aren’t just about showing a product or service — they’re about ...](https://www.horizonvisualmedia.com/latest/how-to-make-a-promotional-video)
- ## [![marketing vs advertising thumbnail of a video production shoot](https://www.horizonvisualmedia.com/hs-fs/hubfs/DSC03286-2.jpg?width=1200&name=DSC03286-2.jpg) Marketing Aug 1, 2025 4 min read Are Marketing and Advertising the Same Thing? “You're not just competing for sales — you're competing for attention.”](https://www.horizonvisualmedia.com/latest/are-marketing-and-advertising-the-same-thing)
- ## [![What video marketing means thumbnail of a person with a camera](https://www.horizonvisualmedia.com/hs-fs/hubfs/6I3A3992-1.jpeg?width=1200&name=6I3A3992-1.jpeg) Marketing Aug 1, 2025 4 min read What Video Marketing Means to the Modern Business “People remember 90% of what they watch in a video… and only 10% of what they read.” That stat alone should make any business owner stop scrolling. Because ...](https://www.horizonvisualmedia.com/latest/what-video-marketing-means-to-the-modern-business)
- ## [![Testimonial video production in progress with a client of a physical therapy clinic](https://www.horizonvisualmedia.com/hs-fs/hubfs/Horizon-19-1.jpeg?width=1200&name=Horizon-19-1.jpeg) Marketing Jul 28, 2025 4 min read Video Testimonial: Your Secret Weapon "The only person who can sell what you do better than you… is your happy customer."](https://www.horizonvisualmedia.com/latest/video-testimonial-your-secret-weapon)
- ## [![Promotional Video Production Services in Action](https://www.horizonvisualmedia.com/hs-fs/hubfs/6I3A9612-1.png?width=1200&name=6I3A9612-1.png) Marketing Jul 23, 2025 4 min read How to Create a Promotional Video for your Product or Service "The average viewer retains 95% of a message when they watch it in a video, compared to just 10% when reading it in text." That’s not a small difference. ...](https://www.horizonvisualmedia.com/latest/how-to-create-a-promotional-video-for-your-product-or-service)
- ## [![](https://www.horizonvisualmedia.com/hs-fs/hubfs/DSC03286-1.jpg?width=1200&name=DSC03286-1.jpg) Branding Jul 17, 2025 5 min read How to Make Video Marketing Work for You How to Make Video Marketing Work for You "Marketing is no longer about the stuff you make, but the stories you tell." – Seth Godin](https://www.horizonvisualmedia.com/latest/how-to-make-video-marketing-work-for-you)

[Newer](https://www.horizonvisualmedia.com/latest/tag/marketing/page/4) [1](https://www.horizonvisualmedia.com/latest/tag/marketing/page/1) [2](https://www.horizonvisualmedia.com/latest/tag/marketing/page/2) [3](https://www.horizonvisualmedia.com/latest/tag/marketing/page/3) [4](https://www.horizonvisualmedia.com/latest/tag/marketing/page/4) 5 [6](https://www.horizonvisualmedia.com/latest/tag/marketing/page/6) [Older](https://www.horizonvisualmedia.com/latest/tag/marketing/page/6)

## Let's make something *worth watching.*

Tell us what you need people to do. We'll send back a plan and a fixed quote — usually within one business day.

[Get a quote](https://www.horizonvisualmedia.com/latest/tag/marketing/page/5#quote)[Ballpark the cost](https://www.horizonvisualmedia.com/video-production-cost)

[![Horizon Visual Media](https://www.horizonvisualmedia.com/hubfs/horizongradientfavicon.png)](https://www.horizonvisualmedia.com/)

Video production for Maine and New England companies. Brand films, recruitment, training and testimonial videos — planned around what your viewer does next.

- <https://www.instagram.com/horizonvisual/>
- <https://www.facebook.com/horizonvisualmedia>
- <https://www.linkedin.com/company/horizon-visual-media/>
- <https://www.youtube.com/@horizonvisual>
- <https://www.tiktok.com/@horizonvisual>

Video

- [Promotional video](https://www.horizonvisualmedia.com/promotional-video-production)
- [Recruitment video](https://www.horizonvisualmedia.com/recruitment-video-production)
- [Training video](https://www.horizonvisualmedia.com/training-video-production-horizon-visual-media)
- [Testimonial video](https://www.horizonvisualmedia.com/testimonial-video-production)
- [Video retainers](https://www.horizonvisualmedia.com/video-retainers)

Company

- [Showcase](https://www.horizonvisualmedia.com/showcase)
- [Cost estimator](https://www.horizonvisualmedia.com/video-production-cost)
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Contact

- [207-713-4245](tel:+12077134245)
- [dave@horizonvisualmedia.com](mailto:dave@horizonvisualmedia.com)
- [Get a quote](https://www.horizonvisualmedia.com/latest/tag/marketing/page/5#quote)

© 2026 Horizon Visual Media LLC · 368 Minot Ave, Auburn, Maine

Made in Maine.

Get a quote

## Tell us about *your project.*

1 / 3

What are you looking to make?

Pick all that apply.

**Brand or promo film**Tell your story, sell your offer **Recruitment video**Attract better applicants **Training video**Onboarding, safety, how-to **Testimonial video**Customers selling for you **Social content**Ongoing shoots and short-form **Not sure yet**Let's figure it out together 

When do you need it?

**ASAP (under 4 weeks)** **1–2 months** **3+ months** **Just exploring**

Rough budget?

**Under $5k** **$5k–$10k** **$10k–$25k** **$25k+** **Not sure** 

Where should we send your plan?

First name Last name Work email Phone *(best way to reach you)* Company Anything else we should know? *(optional)*

We'll only use this to reply to you. No newsletters, no list-selling.

Back

Continue

Send my request

### Got it. Talk soon.

We'll reach out within one business day — usually with a quick call to talk through your project. Rather pick the time yourself? Grab a 15-minute slot below.

[Book a 15-minute call](https://www.horizonvisualmedia.com/meetings/dave-perlman?uuid=ea45f749-fe8f-4197-bce8-5283839fa65a)

Prefer to talk? Call [207-713-4245](tel:+12077134245) or email [dave@horizonvisualmedia.com](mailto:dave@horizonvisualmedia.com).

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  "@id" : "https://www.horizonvisualmedia.com/#business",
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