If you know your business needs video marketing but aren’t sure where to begin, you’re not alone. Many companies feel overwhelmed by the number of options: social media videos, brand films, testimonials, ads, and more.
The good news is you don’t need to create everything at once. Starting with a few core business video types can give you the biggest impact while building a strong foundation for future content.
Here are the most effective videos businesses should prioritize first.
A brand video is often the best starting point. It introduces who you are, what you do, and what makes your business different. This video typically lives on your homepage, social profiles, and sales presentations.
A strong brand video helps:
Build trust quickly
Create a memorable first impression
Communicate your values and personality
For many potential customers, this is their first real look at your business — so it sets the tone for everything that follows.
Once people know who you are, they want reassurance that you deliver on your promises. That’s where customer testimonial videos come in.
Testimonials:
Build credibility
Show real-world results
Help overcome buyer hesitation
Hearing directly from happy clients often carries more weight than anything you could say about yourself. These videos are especially powerful on landing pages, service pages, and social media ads.
Short-form social media video content is one of the best ways to stay visible and top-of-mind. These don’t need to be long or complex — just engaging and consistent.
Great starter ideas include:
Behind-the-scenes clips
Quick tips or FAQs
Team highlights
Project progress
Day-in-the-life moments
Short videos help humanize your brand and keep your audience engaged between larger campaigns.
If your business offers a service or product that requires a bit of explanation, an explainer video can make things much clearer than text alone.
These videos help by:
Breaking down your process
Showing how your product works
Answering common customer questions
Explainer videos reduce confusion and make it easier for potential customers to move forward.
If hiring is important to your business, a recruitment video is a smart early investment. These videos show what it’s like to work at your company and highlight your team and culture.
They help:
Attract better-fit candidates
Set expectations clearly
Make your company stand out in a competitive job market
Culture videos can also double as brand-building content, showing the people behind the business.
The key to starting with video marketing is focusing on pieces that can work across multiple platforms. One production day can often provide footage for a brand video, social clips, testimonials, and more — giving you a full library of content to use over time.
You don’t need dozens of videos to get started. A small group of strategic, high-quality videos can go a long way in strengthening your online presence.
If you’re wondering what types of videos your business should start with, focus on the essentials: a brand video, testimonials, social content, explainers, and recruitment or culture pieces if hiring is a priority.
These foundational videos build trust, increase visibility, and support your marketing and sales efforts from day one.
If you’re ready to figure out the right starting point for your business, we’d love to help you map out a smart, manageable video strategy.