“Brand video” and “commercial” are often used interchangeably, but they’re not the same thing. While both are valuable tools in a business’s marketing strategy, they serve very different purposes, audiences, and timelines.
Understanding the difference helps businesses invest in the right type of video for their goals and avoid creating content that misses the mark. So, let’s break it down.
A brand video focuses on who you are, not just what you sell.
Its goal is to build trust, awareness, and emotional connection over time. Brand videos tell your story, communicate values, and help audiences understand why your business exists.
Common uses for brand videos include:
Brand videos are typically:
Rather than pushing a product, brand videos help people feel something about your business.
A commercial is built to drive immediate action.
Its primary goal is conversion — whether that’s purchasing a product, booking a service, or responding to a promotion. Commercials are often time-sensitive and campaign-specific.
Common uses for commercials include:
Commercials are typically:
Where brand videos build relationships, commercials are built to sell now.
Brand Video
Commercial
Both are effective — but only when used intentionally!
The answer depends on your goals.
If you’re trying to:
A brand video is the right place to start.
If you’re trying to:
A commercial is the better fit.
Many successful businesses use both — brand videos as the foundation, with commercials layered on top to drive action.
The most effective video strategies start with clarity:
Answering those questions upfront ensures you invest in the right type of content — and get more value from your production.
If you’re unsure whether your business should start with a brand video, a commercial, or a mix of both, we’re happy to help.