Testimonial Video Production

An incredibly powerful tool in your sales and marketing arsenal.

72% of marketers report an ROI between 50%–500% from testimonial videos. For large enterprises, 78% saw 100%+ ROI.

Video Testimonial Use

Video testimonials are versatile and incredibly powerful. They provide social proof in a tremendously motivating way. 

Use them on a landing page, in your outreach, or on social media as a tool to increase web conversions, generate new leads, and build your brands reputation.

 

still frame from a product testimonial video for arborist climbing line

Types of Testimonial Video Production

Not all testimonials are the same—and they shouldn’t be. Different audiences respond to different voices, which is why we offer a variety of testimonial video styles. Whether you’re showcasing happy clients, inspiring employees, or walking through a powerful case study, each format is built to highlight credibility and trust in a way that connects with your viewers.

Think of this as choosing the right tool for the job: a patient testimonial builds confidence in healthcare decisions, while a corporate testimonial shows the strength of business partnerships. Below are the main types we produce, each designed with its own purpose and impact.

Client Testimonial Videos

Showcase satisfied customers sharing their real experiences and results, building trust and credibility with potential clients.
Client Testimonial Videos

Patient Testimonial Videos

Highlight authentic patient stories that convey empathy, trust, and the impact of your services in their own words.
Patient Testimonial Videos

Employee Testimonial Videos

Capture team members talking about their workplace culture, values, and experiences, helping with both recruitment and retention.
Employee Testimonial Videos

Product Testimonial Videos

Feature real customers demonstrating how they use your product, highlighting its benefits and impact through authentic stories that build trust and drive sales.
Product Testimonial Videos

Video Case Studies

Take a deeper dive into a specific success story, outlining the challenge, solution, and measurable results to prove your value.
Video Case Studies

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Ready to produce a testimonial video? We're here to help!
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Testimonial Video Examples

Design and Planning

Let’s get aligned.
We’ll start with a quick conversation about your goals. Who’s your audience? What do you want them to do after watching? You don’t need a script or even an idea — just a challenge you want to solve. We’ll take it from there.

Scripting and Creative Direction

We shape the story.
Once we know your goals, we’ll craft the concept. This could include scripting, storyboarding, or just a loose creative outline depending on the style. We’ll run everything by you before we roll — so you’re never in the dark.

Filming and production

Lights, camera, let’s roll.
We handle all the logistics — filming, lighting, audio, directing. Whether it’s in your office, out in the field, or in our studio, we’ll make sure it’s smooth and stress-free. Don’t worry if you’ve never been on camera — most of our clients haven’t!

Post-Production and Editing

We turn raw footage into magic.
This is where your message really comes to life. We’ll cut, color, and add music, voiceover, motion graphics — whatever the project needs. We’ll share drafts along the way so you can give feedback and feel confident in the final cut.

Final Delivery

You get everything you need — and more.
We’ll send your final video in formats ready for social media, websites, presentations — whatever you need. We can even create shorter cutdowns or guide you on how to launch your new video with impact.

Video Testimonials Designed to Build Trust Everywhere


We craft testimonial content with distribution in mind. That means creating cuts and formats tailored for social media ads, organic posts, websites, landing pages, television, and even email campaigns.

Every detail is considered before filming begins, so your testimonial isn’t just powerful — it’s ready to perform across every channel where your audience is watching.

 

still frame from a product testimonial video
A video production shoot thumbnail for a blogpost about marketing vs advertising

Testimonial Video Production

We make the production fun! We want everyone involved to feel comfortable on camera and to actually enjoy the process. 

Testimonial videos are an excellent sales tool and demonstration of social proof. The fact that they're enjoyable to create is just icing on the cake!

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Frequently Asked Questions

How long should a testimonial video be?

Most effective testimonial videos run between 60 seconds and 3 minutes. This gives enough time for the person to explain their experience without losing the viewer’s attention. We can create shorter cut-downs for social media and longer case-study style videos for websites or presentations.

For promotional videos that are destined for a landing page or product page, it's more typical to see projects in the 45-90 second duration.

Do you help with scripting or do clients speak naturally?

We encourage natural, conversational answers. To keep people comfortable, we guide them with structured questions rather than scripts. This ensures their message is authentic but still highlights the points your audience needs to hear.

Can we film multiple testimonial videos in one session?

Yes! Many businesses get more value by interviewing several clients or employees in a single shoot. This approach keeps costs lower and gives you a library of content for websites, landing pages, and social media campaigns.

Where can I use testimonial videos?

Testimonial videos work best on landing pages, email outreach, and social media ads, but they’re also great for sales presentations, YouTube, and even internal communications. We’ll help you format versions for each platform.

How do you make clients comfortable on camera?

We specialize in relaxed, friendly interviews. Our team sets up the environment, handles the technical side, and keeps the questions casual. Most people forget the camera is even there within a few minutes.

How much does a video testimonial cost?

Pricing depends on the scope—number of people interviewed, locations, and whether you need multiple deliverables. We’ll provide a clear quote upfront so there are no surprises.

 

What's the difference between a testimonial video and a video case study?

A testimonial video is usually a single person sharing their experience. A case study video goes deeper—telling the full story of a project, including challenges, solutions, and results. Case studies are perfect if you want a more detailed narrative alongside shorter testimonials.

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