Creating video content is one thing - staying consistent with it is another. That’s where a video content calendar comes in. A strong calendar helps you plan ahead, stay organized, and make sure your videos actually support your business goals instead of feeling like last-minute tasks.
Whether you’re posting on social media, hiring new employees, or refreshing your website, here’s how to build a video content calendar that actually works.
Before deciding what videos to make, get clear on why you’re making them. Your goals will guide what content you prioritize and how often you post.
Common video goals include:
Recruiting new team members
Promoting services or products
Building brand awareness
Sharing customer testimonials
Highlighting company culture
If recruitment is a priority, content like culture videos and employee stories should lead the calendar. (This pairs well with our blog on how to script a recruitment video that converts.)
A good video calendar isn’t repetitive — it’s balanced. Mixing content types keeps your audience engaged and gives you flexibility throughout the year.
Your calendar might include:
Short-form social videos
Testimonials or case studies
Behind-the-scenes footage
Educational or FAQ videos
Seasonal or campaign-based content
Planning this mix ahead of time prevents burnout and keeps your messaging fresh.
One of the biggest mistakes businesses make is planning videos one at a time. Instead, think in terms of content batches. One shoot can create weeks or months of usable content.
For example:
A single interview can become social clips, a website video, and internal content
One brand shoot can support marketing, hiring, and culture pieces
(We dive deeper into this approach in our blog on repurposing video content to stretch one shoot into a year of marketing.)
Your calendar should support consistency — not overwhelm your team. It’s better to post less often and stay consistent than to plan an ambitious schedule that’s impossible to maintain.
Start with:
A manageable posting frequency
Clear deadlines
Ownership of who’s responsible for what
A realistic plan is one you’ll actually stick to.
A well-planned video calendar helps you stay visible, intentional, and efficient. Instead of scrambling for ideas, you’re creating content with purpose and building momentum over time.
If you want help planning, producing, or executing a video content calendar that fits your goals, we’re here to help. From strategy to filming to final edits, we’ll help you create content that works all year long.