How to Create a Video Content Calendar that Works

Creating video content is one thing - staying consistent with it is another. That’s where a video content calendar comes in. A strong calendar helps you plan ahead, stay organized, and make sure your videos actually support your business goals instead of feeling like last-minute tasks.

Whether you’re posting on social media, hiring new employees, or refreshing your website, here’s how to build a video content calendar that actually works.

Start With Clear Goals

Before deciding what videos to make, get clear on why you’re making them. Your goals will guide what content you prioritize and how often you post.

Common video goals include:

• Recruiting new team members

• Promoting services or products

• Building brand awareness

• Sharing customer testimonials

• Highlighting company culture

If recruitment is a priority, content like culture videos and employee stories should lead the calendar. (This pairs well with our blog on how to script a recruitment video that converts.)

Choose the Right Content Mix

A good video calendar isn’t repetitive — it’s balanced. Mixing content types keeps your audience engaged and gives you flexibility throughout the year.

Your calendar might include:

• Short-form social videos

• Testimonials or case studies

• Behind-the-scenes footage

• Educational or FAQ videos

• Seasonal or campaign-based content

Planning this mix ahead of time prevents burnout and keeps your messaging fresh.

Plan for Repurposing From the Start

One of the biggest mistakes businesses make is planning videos one at a time. Instead, think in terms of content batches. One shoot can create weeks or months of usable content.

For example:

• A single interview can become social clips, a website video, and internal content

• One brand shoot can support marketing, hiring, and culture pieces

(We dive deeper into this approach in our blog on repurposing video content to stretch one shoot into a year of marketing.)

Be Realistic About Timing and Resources

Your calendar should support consistency — not overwhelm your team. It’s better to post less often and stay consistent than to plan an ambitious schedule that’s impossible to maintain.

Start with:

• A manageable posting frequency

• Clear deadlines

• Ownership of who’s responsible for what

A realistic plan is one you’ll actually stick to.

Why a Video Content Calendar Matters

A well-planned video calendar helps you stay visible, intentional, and efficient. Instead of scrambling for ideas, you’re creating content with purpose and building momentum over time.

If you want help planning, producing, or executing a video content calendar that fits your goals, we’re here to help. From strategy to filming to final edits, we’ll help you create content that works all year long.