Recruitment Videos that Work

Recruitment videos are one of the most effective ways to attract the right candidates, but only if the message feels genuine. A great recruitment video isn’t about reading off a job description. It’s about helping people see themselves on your team.

At Horizon Visual Media, we work with organizations across industries to create recruitment videos that connect with real people. Here are a few tips our team uses to help recruitment videos convert interest into applications!

Start With the “Why,” Not the Job Title

Before listing responsibilities or requirements, focus on why someone would want to work with you. What makes your organization different? What do employees value most?

Strong opening questions might include:

• Why did you choose this job?

• What keeps you here?

• What surprised you when you started?

This approach immediately pulls viewers in and makes the role feel personal.

Use Real Voices Instead of Polished Lines

The most effective recruitment videos sound like real conversations, not scripted speeches. While structure is important, allowing employees to speak in their own words creates authenticity and trust.

We recommend:

• Simple talking points instead of memorized lines

• Encouraging natural language

• Letting personality come through

Viewers can tell when someone is being genuine, and that honesty makes a big difference.

Show the Work Environment, Don't Just Talk About It

A script shouldn’t only focus on what’s said, it should support what’s shown. Pair interview responses with visuals that reflect the real work environment.

This might include:

• Team collaboration

• Daily tasks

• Training or onboarding moments

• Workplace culture and interactions

When candidates can see the role in action, they’re more confident about applying.

Address What Candidates Actually Care About

While every role is different, most candidates are looking for the same things: stability, growth, support, and a positive work environment. A strong script touches on these naturally, without over-promising.

Consider including:

• Opportunities for training or advancement

• Work-life balance

• Team support and leadership

• Purpose or impact of the work

Answering unspoken questions helps reduce hesitation and builds trust.

End With a Clear, Simple Call to Action

Once someone finishes watching your video, the next step should be obvious. Whether it’s visiting a careers page or submitting an application, your call to action should feel welcoming and easy.

Clear CTAs might include:

• “Learn more about careers with us”

• “Apply today”

• “Join our team”

A strong ending encourages viewers to take that next step while the connection is fresh.

Why a Thoughtful Script Matters

A recruitment video script sets the tone for the entire experience. When done well, it helps your organization attract candidates who align with your values — not just your job openings.

If you’re hiring and want to connect with candidates in a more meaningful way, we’re here to help. Our team can guide you through scripting, filming, and production to create recruitment videos that feel real and get results.

Let’s tell your story and build your team.

For more information on what it may cost to make a recruitment video, check out our blog here!