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Video Marketing Blog
Practical advice on brand films, recruitment, training and testimonial videos for Maine and New England businesses, from the team at Horizon Visual Media.
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What To Do With Your Video Content
Okay, so - you’ve invested in a professional video for your business. The shoot is done, the editing is finished, and you have the final product in hand. Now ...
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What To Look For In a Videographer
Hiring a videographer is about more than finding someone with a good camera. Whether you need a brand video for your business, recruitment content, ...
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What Makes a Good Recruitment Video?
A good recruitment video should do more than show off your workplace. It should give potential employees a reason to picture themselves working there.
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Can Your Business Benefit From Digital Media? Yes.
Your business is not too small for digital media. Nor is it too boring to market. So throw all of your excuses out the window now.
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The Hidden Cost of NOT Using Video Recruitment
When people think about recruitment challenges, they usually focus on the obvious things - too few applicants, not enough time, or a competitive market.
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What Works in Recruitment Content?
If you’re trying to recruit right now, you’ve probably felt it—posting a job and hoping the right person sees it just isn’t enough anymore. The way people look ...
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What Types of Video Marketing Work for Your Business?
If you know your business needs video marketing but aren’t sure where to begin, you’re not alone. Many companies feel overwhelmed by the number of options: ...
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How to Use Video for Company Communication
Video isn’t just a tool for marketing - it’s one of the most effective ways to strengthen communication inside your organization. From onboarding to leadership ...
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Recruitment Videos That Work: Examples and Tips
Recruitment videos are one of the most effective ways to attract the right candidates, but only if the message feels genuine. A great recruitment video isn’t ...
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How to Make a Recruiting Video
“If you want to hire better people, show them why they’d actually want to work with you.” That’s the whole point of a recruiting video. Not to tell people ...