Promotional Video Production | Horizon Visual Media

Why Promotional Videos Work

Promo videos aren't only about showing your offer - they should make the viewer feel inspired, moved, motivated, etc.

Promotional videos are great for ad campaigns, social media, and even email outreach. They're a soft sales pitch that builds an emotional connection with your viewers and helps them "get it" without needing a sales call.

People retain nearly 90% of the information they watch versus 10% of the information they read making promotional videos an powerful tool in your marketing arsenal.

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Product Launch Videos

Launches, features, spotlights - promote your product and increase sales.

Brand Story Videos

Build trust and introduce your mission, values, and team.

Event Promo Videos

Build attendance and RSVP's, sell more tickets or spots.

Service Sales Videos

Showcase your services, build trust, sell more.

Lead Magnet Videos

Get subscribers, contact information, and buyer intent.

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Ready to produce a promo video? We're here to help!

Design and Planning

Let’s get aligned.
We’ll start with a quick conversation about your goals. Who’s your audience? What do you want them to do after watching? You don’t need a script or even an idea — just a challenge you want to solve. We’ll take it from there.

Scripting and Creative Direction

We shape the story.
Once we know your goals, we’ll craft the concept. This could include scripting, storyboarding, or just a loose creative outline depending on the style. We’ll run everything by you before we roll — so you’re never in the dark.

Filming and production

Lights, camera, let’s roll.
We handle all the logistics — filming, lighting, audio, directing. Whether it’s in your office, out in the field, or in our studio, we’ll make sure it’s smooth and stress-free. Don’t worry if you’ve never been on camera — most of our clients haven’t!

Post-Production and Editing

We turn raw footage into magic.
This is where your message really comes to life. We’ll cut, color, and add music, voiceover, motion graphics — whatever the project needs. We’ll share drafts along the way so you can give feedback and feel confident in the final cut.

Final Delivery

You get everything you need — and more.
We’ll send your final video in formats ready for social media, websites, presentations — whatever you need. We can even create shorter cutdowns or guide you on how to launch your new video with impact.

Promotional Videos Built for Where Your Customers Are

We take a strategic approach to distribution. That means we want cuts and formats appropriate for social media ads and organic posting, television, landing pages, and email distribution.

These are all things discussed and considered prior to doing any production actually begins.

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Frequently Asked Questions

The length of a promotional video can vary widely depending on its use case. For ads, typically something in a 5, 8, 15, or 30 second variant is the desired duration to accommodate viewer attention span and ad slot time constraints.

For promotional videos that are destined for a landing page or product page, it's more typical to see projects in the 45-90 second duration.

Promo videos can range widely in cost because of a number of different factors. Things like crew, duration of production, and special insurance requirements are just a few of the factors that go into determining price.

We will often price out projects at multiple levels of production to accommodate different price points.

Absolutely! Social media can be an excellent place to use promotional video content but there are things to keep in mind.

Using promotional video for ad content will likely be the most effective use of it on social media. This ensures that you're getting views and from the right people.

Organic social posting this type of content can be part of your organic social strategy, but without a large following your views will likely be much less than running an ad campaign.

That's not a problem. We're literally here to do just that. Many of our projects require us to not only produce the video, but also conceptualize it based on feedback from the client.

Don't worry about not having something tee'd up and ready to go, that's what we're here for!

Again, there are many factors that go into determining timeline for a promotional video production.

On our end of things, we're looking at how much production is actually needed - is it 1 day or 1 week? Also, how much heavy lifting needs to be done in post production?

On the client end, our constraints are how quickly the client can organize the necessary resources - personnel, products, locations, etc.

Assuming all things go as planned, you can typically expect a finished production to be delivered within 3-4 weeks.

Of course not - but sometimes it's not a bad idea to have your face in a promo video!

Depending on the industry you're in, having your personality on camera can be a strong connector and test of legitimacy for the viewer. A faceless company can sow some doubt with certain viewers. However, in almost every production there are concepts that work without having the owner of the company physically on camera.

Promotional Video Production That Drives Results