IDENTIFYING YOUR NEEDS
Generally, marketing material falls into one of the following categories but can serve many purposes. Below you'll find an overview of where we're typically asked to produce high quality content
SALES AND LEAD GENERATION
Generating new business is a necessary part of marketing. Our projects in this realm are designed to create curiosity in the viewer, educate the viewer, and finally build credibility and then ask for the commitment.
Our awareness campaigns take an organic approach to marketing by creating value-based content that builds trust and credibility, which increases the size of your audience. This ultimately leads to more people knowing who you are, which gives you more opportunities to do business.
A visual representation of workplace culture and job responsibilities is a much better motivator than a text-based description on a job site. Attract new candidates by truly showing them what their career will look like working with your company.
TRAINING AND ONBOARDING
Marketing doesn't only occur outside of your business. Producing high quality internal marketing develops better relationships with your clients and improves production efficiency by lowering the time horizon for employees to learn business-specific skills.
Examples of Video Marketing
There are many different ways video can benefit a business. Here are a few examples of ways in which we can provide solutions.
Tells the viewer who you are, what you do, and how they can do business with you.
The ultimate trust-builder. A real person giving an authentic testimonial will close deals for you.
Showing someone how a product or service works builds confidence and offers value.
Ads take many forms but all ultimately have the same purpose - build enough curiosity to get the click.
Case studies outline a client's problem, demonstrate the solution, and describe the value to the client.
A tradeshow video is designed from the ground up to grab attention and get people to stop and engage.
Horizon Launch is a comprehensive way to outsource marketing. We provide and implement a complete strategy that addresses all of your major marketing goals.