Doing a successful testimonial means having an understanding of your client, their service, and their relationship with their clients. One of the most important things we focus on in our testimonials is our series of questioning.
We very rarely script videos like this. A testimonial is all about authenticity and most people lose all sense of it when you start putting words in their mouth. Instead we focus on creating good prompts and having thoughtful followup questions to get our subjects to use their own words.
On Set
