How to Use Video to Drive More Sales Leads

Video doesn’t just build awareness, it helps guide people toward becoming customers. When used strategically, video can support every stage of your sales funnel, from the first time someone hears about your business to the moment they’re ready to take action.

By using the right type of video at the right time, you can answer questions, build trust, and move potential clients closer to choosing you. Here’s how video fits into each step of the buyer journey.

Awareness: Introduce Your Brand

At the top of the funnel, people are just learning who you are. This is where brand videos, social clips, and short-form content work best.

These videos should grab attention quickly, communicate what you do and who you help all while feeling approachable and human. This is also where strong storytelling matters most. 

Consideration: Explain What You Offer

Once someone knows your name, they want to understand how you can help them. This is where explainer videos and service overviews shine as they give potential clients the clarity they need to keep moving forward.

These videos help by:

• Breaking down your services in simple terms

• Showing how your process works

• Answering common questions

Decision: Build Trust With Testimonials and Demos

At the bottom of the funnel, people want reassurance. Testimonials, case studies, and demo videos help them feel confident in their decision.

This type of content:

• Shows real results

• Highlights customer experiences

• Demonstrates how your product or service works

Hearing directly from others often makes the difference between hesitation and action, and this kind of content can be used in a multitude of ways in your marketing, not just for sales.

Video doesn’t stop once a sale is made. Onboarding videos, training content, and follow-up messages help customers get more value from what they’ve purchased and make them more likely to return or refer others. Strong post-sale video builds long-term loyalty.

Why Video Works So Well in the Funnel

Video makes complex ideas easier to understand, humanizes your brand, and keeps people engaged longer than text alone. When used across the full funnel, it creates a smoother, more natural path from first impression to final decision.

If you’re ready to turn your videos into a lead-generating system — not just content — we’re here to help. From brand videos to testimonials to social clips, we’ll help you build a strategy that moves people to action.

Contact us today to get you started.