Reconciling the Difference in Quality and Quantity of Content
In a recent conversation between Dave Perlman and Colby Michaud from Horizon Visual Media, the dynamic shift in content consumption over the past decade was a focal point. The consensus was clear: video has become an integral part of our daily lives, and businesses, in particular, are leveraging video production to enhance their marketing strategies.
The Attention Economy and the Rise of Video Content
With the advent of smartphones, particularly the iPhone introduced by Steve Jobs in 2007, the world witnessed a transformative shift. We are now living in an attention economy where screens in our pockets demand constant content. The conversation emphasized that video, in particular, has emerged as the reigning king in the content realm, capturing the most attention.
Dave Perlman expressed his concern about the throwaway nature of content on social media platforms. The discussion acknowledged the trade-off between the speed and quantity of content creation versus the time and effort required for high-quality video production.
Two Camps of Content: Quality vs. Quantity
Colby Michaud, a professional in the video production industry, shared his perspective on the coexistence of throwaway content and well-produced videos. While acknowledging the need for both, he highlighted the challenge of maintaining a balance between quick, attention-grabbing content and high-quality, professional productions.
The conversation delved into the nature of social media platforms, recognizing that not all content can be Hollywood quality. The throwaway content serves a purpose in the fast-paced world of social media, where quick engagement is essential.
Video Production as a Tool for Business Growth
As the discussion shifted towards businesses seeking video production services, Colby outlined his approach to clients who recognize the need for video but may be unsure where to start. He emphasized the importance of creativity in crafting a unique message that stands out in a sea of competition.
The conversation highlighted the evolving role of video in modern marketing strategies. Businesses are not just aiming to meet the status quo but are looking for ways to elevate themselves through video content. The focus shifted from claiming to be the best to showcasing authenticity, personality, and building a connection with the audience.
The Power of Unpolished, Authentic Content
Dave Perlman made an interesting point about the power of unpolished, authentic content, acknowledging that it serves a purpose in providing a more personal touch. He suggested that such content can be a gateway, drawing in viewers who may eventually be exposed to more polished and professionally produced videos.
In conclusion, the conversation between Dave Perlman and Colby Michaud offers insights into the changing landscape of video production, especially in the context of business marketing. The key takeaway is the need for a strategic approach, where businesses utilize both throwaway content and high-quality productions to capture attention, build trust, and ultimately drive growth. As the digital age continues to evolve, video production remains a powerful tool for businesses navigating the dynamic and competitive online landscape.
