Video Marketing Trends for 2026

Video continues to be one of the most effective ways to reach and engage audiences and the landscape is evolving fast. As we move into 2026, businesses are leaning into new formats and smarter strategies that help them stay visible and connected. Here are the top trends to keep in mind for the year ahead.

Short-Form Video Continues to Lead

Short, vertical videos are still the top-performing format across nearly every platform. Algorithms love them, attention spans demand them, and customers expect to see quick, engaging content from the brands they follow.

What this means for your business:

• Share one message at a time — no fluff

• Use strong hooks early to keep viewers watching

• Plan content that can be repurposed into multiple clips

Short-form video remains a high-impact, low-barrier way to show up consistently and stay relevant.

Human-Centered Storytelling Builds Trust

People want to connect with people — not just brands. Employee stories, customer testimonials, and genuine behind-the-scenes content create authenticity that audiences can feel.

Why it matters:

• It helps your business stand out

• It builds credibility faster than polished ads

• It gives potential customers a look at your culture

The more genuine your content feels, the more likely viewers are to trust your message and take the next step.

Repurposing Content for Greater ROI

Businesses are planning shoots that generate months of content, not just one video. With the right strategy, a single project can become:

• A main brand or recruitment piece

• Multiple social clips

• Website visuals

• Internal communications content

This approach keeps content consistent and saves budget over time.

What This Means for Your Business

You don’t need more content — you need a smarter plan. Focus on storytelling, efficiency, and meeting your audience where they already are. Whether you're looking to refresh your brand story or create ongoing social content, we’re here to help you stay ahead of the trends. Let’s make video work harder for your business.