Saco isn’t just a charming town along the Saco River; it’s home to companies doing innovative, world-class work. And when businesses here invest in video, they’re not just showing what they make—they’re telling the world who they are.
Why Saco?
Saco might not be the first place that comes to mind when you think of cutting-edge manufacturing, but it should be. It’s a tight-knit community with a mix of tradition and innovation. Walk around downtown and you’ll feel that Maine grit and pride. Drive a little outside the center, and you’ll find companies like Yale Cordage—a rope and cable manufacturer with a reputation that stretches across the country.
When we partnered with Yale Cordage, we saw firsthand how a company in Saco could use video to not just promote products but actually lead an industry.
Training Videos That Teach and Build Authority

One of the biggest projects we worked on for Yale Cordage was a series of rope splicing training videos. These weren’t flashy marketing pieces. They were practical, step-by-step guides designed to train their employees internally and help customers in the field.
Here’s why that’s brilliant:
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Internally, the videos save time and ensure consistency in training.
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Externally, they build trust. Customers don’t just buy rope—they buy into a company that cares about safety and expertise.
By sharing these training videos publicly, Yale positioned itself as the educational authority in its industry. That’s a huge win for credibility.
Learn what other types of marketing videos work for businesses here.
Product Demos That Solve Real Problems

We also filmed a product demonstration video for Yale Cordage with their client, Davey Tree, down in Cape Elizabeth. The focus was on a chippable winch hook—one of those products you don’t think much about until you realize how vital it is for safety.
The video wasn’t just about showing off the product. It was about showing why it mattered. By featuring Davey Tree using the hook in real-world conditions, we told a story of safety, trust, and reliability. That’s the kind of message that sticks with customers.
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Capturing Community and Culture

Not all of Yale Cordage’s videos were behind-the-scenes or technical. We also filmed at an arborist climbing competition in Colonial Williamsburg, VA where Yale was a corporate sponsor. This was a big industry event—part sport, part skill showcase, and part celebration of tree care.
There we highlighted Yale’s climbing lines in action. Competitors trusted those ropes with their safety, and we captured the energy, camaraderie, and respect for both people and trees. That video wasn’t just marketing—it was community storytelling.
What Saco Businesses Can Learn From This
Whether you’re in manufacturing, services, or retail, there are lessons here for any Saco business thinking about video production:
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Don’t just advertise. Educate. Training or explainer videos make you the go-to expert.
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Show the “why.” A demo video should be less about specs and more about impact.
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Document your culture. Industry events, local sponsorships, or community involvement—video brings these moments to life.
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Think beyond Saco. Just like Yale Cordage, your story may start in Maine, but video allows it to resonate everywhere.
Check out some of the work we've done as a video production company in Auburn, Maine
Final Thoughts
As a video production company in Saco, ME, we’ve seen the difference that well-crafted video can make. It’s not just about looking professional—it’s about building trust, authority, and connection.
Saco has this unique mix of small-town pride and big-picture innovation. Companies like Yale Cordage are proof that you can be based in Maine and still lead an industry conversation nationwide. Video is simply the tool that helps amplify that story.
If you’re a Saco business looking to grow, recruit, or strengthen your reputation, think about what story you want to tell. Then tell it on video. That’s where the real impact happens.
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