The Horizon blog
Notes on video that works.
Practical advice on brand films, recruitment, training and testimonial videos for Maine and New England businesses, from the team at Horizon Visual Media.
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Great Video Cameras for Every Level of Filmmaking
“Which camera should I buy?” That’s a question filmmakers ask all the time. The answer isn’t as simple as pointing to the most expensive model. It’s about ...
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What is Social Proof?
Marketers love to throw fancy terms around. But let’s strip this one down. Social proof is really just other people saying, “Yep, this company is the real ...
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How to Ask a Client for a Testimonial
“92% of people read online reviews before making a purchase.” (BigCommerce)
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Video Production Company in Auburn, Maine
Auburn is a city with personality. It’s home to hardworking people, thriving local businesses, and a community that knows how to mix professionalism with a ...
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Video Production Company in Lewiston, Maine
Lewiston is a city that knows how to get things done. From thriving local businesses to unique community projects, there’s a lot happening here—and video can ...
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What is Brand Voice?
“Your brand is what people say about you when you’re not in the room.” — Jeff Bezos.
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Video Production Company in Portland, Maine
Between the aroma of fresh brews at Coffee by Design and the compassionate mission of Spurwink, Portland is all about rich experiences and heartfelt ...
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How to Use Social Media for Business
"People do business with people they know, like, and trust." You’ve probably heard that before — but here’s the thing: in 2025, most people “get to know you” ...
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How to Make a Promotional Video
“People don’t buy what you do; they buy why you do it.” – Simon Sinek Promotional videos aren’t just about showing a product or service — they’re about ...
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Is Social Media Good? | Horizon Visual Media
Is Social Media Good? “Social media isn’t real life.” I’ve heard that line so many times — but here’s the thing: it still shapes real life every single day.