The Horizon blog
Notes on video that works.
Practical advice on brand films, recruitment, training and testimonial videos for Maine and New England businesses, from the team at Horizon Visual Media.
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Why Trust Wins Business (And How Video Can Help)
When people are deciding who to hire, they aren't just comparing services or prices - they're deciding who they trust.
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Create Content That Answers Your Customer's Biggest Questions
One of the best pieces of marketing advice I can give is this: stop trying to guess what your audience wants to see, and start answering the questions they're ...
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What a Brand Shoot Looks Like
One of the biggest questions I get from clients before a brand video shoot is, "What should I expect?" And honestly, it's a great question.
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How to Utilize Digital Media in Your Social Media Strategy
If you're posting on social media without a plan for your digital media, you're probably working harder than you need to.
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How to Brief Your Videographer
Hiring a videographer for the first time can feel a little overwhelming. I completely understand. You might know you need video content, but not know exactly ...
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What I Wish I Knew Before Getting Into Digital Media
Five years into working in digital media, I've realized something that I wish I'd understood from the beginning: very few of the things that actually grew the ...
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3 Shots That Make a Brand Video Look Professional
When people think about what makes a brand video look professional, they often jump straight to cameras, lighting, or editing software.
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What to Expect From Your Video Shoot
For a lot of businesses, the idea of a video shoot can feel a little intimidating, especially if it’s your first time doing one.
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How Often Should You Refresh Your Video Content?
Okay, so good news — you probably don’t need to replace your video content as often as you think.
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How One Video Can Make a Month's Worth of Content
This is something I talk about with clients all the time, especially businesses that feel overwhelmed by the idea of constantly needing new content.